Dualing Platforms

Electric motors and gasoline-powered engines are very different. But on some models—like Maserati’s GranTurismo—automakers think verse platforms that can take either like a champ make good business sense. Others are taking a very different route. Who is doing what, and why, in this confounding era allegedly leading up to full electrification. Check out my primer in this cute digital version, or just buy the magazine on the newsstand you Chintzy Blt¢h.

Pre-Order My New Book!

I had the pleasure of working on this gloriously researched, produced, and illustrated compendium–The Atlas of Car Design–which goes granular on over 600 of the most interesting automotive designs of the past 140 years. The press that is publishing it, Phaidon, is world-renowned for its amazing graphic sensibilities and high quality materials. And my collaborators, Jason Barlow and Guy Bird, are the best writers in the business when it comes to the subject.

The book won’t be available until the fall, but pre-orders are open now, and are important to the book’s success. I promise you will not regret purchasing this title. (The link above is to the red-covered version. A black version is also available here.)

© 2008-2024 Brett Berk. All rights reserved.