In-car LCD screens from Mercedes, BMW, and Cadillac are now measured not in inches, but in feet, and continue to proliferate. With all this digitization and technology disconnecting drivers from the experience of driving, the latest trend in top-tier automobiles is direct and analog engagement. “Complexity and craftsmanship has become the real luxury,” says Bugatti CEO Maté Rimac.
“We started by thinking we would use known methods,” design lead Tisha Johnson says. “But our success really has to do with us just throwing out the playbook.”
Because General Motors was essentially creating the discipline of “car designer”, there was no pipeline or institutions for training new automobile stylists. To scale up, in 1938 GM decided to create its own proprietary school and curriculum.
My first story for the beautiful new (Rory Carroll-helmed) automotive lifestyle publication, ALLOY. Check it out!