Well, sort of. Maybe they’ve figured out the future of the automobile.

“Every carmaker discovers that selling their first EV is a lot harder than they blithely assume. Find me your random luxury-vehicle salesperson who is conversant in local electrical-utility incentives, charging stations, charging-station types, and voltages. There’s just a lot of additional information.”

“The last thing you want to see is that a Rolls-Royce can’t go any longer into a city center. Then, it’s goodbye for us, because our clients live around cities, in cities, they are commuting into cities,” he said. “To go electric is a must.”

The venerable British automaker just revealed their fifth-generation flagship Range Rover. An all-electric model is forthcoming, requiring the brand to clear a number of number of major hurdles.

“The margins on that are huge,” Michael Dean, automotive equity research analyst from Bloomberg Intelligence, told Insider. “You’re talking about 75 or 80 percent.

Tell that to your Viagra.

“If you think about Infiniti fifteen years ago, the brand message was pretty clear. Over the past decade, it has moved to a positioning that I think is very hard for people to understand or define.”

Answer: cheap non-union labor.

Are you very rich? Do you like to vacation with other very rich people, even in a pandemic? Then you might enjoy this option.

What the fuck is an Alpina, and why does it exist? I find out, in my first story for Business Insider.

The story is behind a paywall. It costs $1 to sign up for a month. Seems worth it, since I’ll be publishing there with some regularity.