“The coolest Cadillacs from the past have always been turning points,” says Andrew Smith, the brand’s executive design director. “They’re always about the future. So the general brief for Lyriq was: Design the future of Cadillac.”
“The coolest Cadillacs from the past have always been turning points,” says Andrew Smith, the brand’s executive design director. “They’re always about the future. So the general brief for Lyriq was: Design the future of Cadillac.”