The Car

“The underlying thesis to the book was not just about cars. It’s the idea that people should be able to hold two ideas in their mind. In this case, one is ‘cars are good,’ and one is ‘cars are bad.’ And one doesn’t cancel the other out.”

A Market In Search of a Car

While many have attributed the premiere pony car’s success to felicity or serendipity, it was actually the product
of a premeditated assault, utilizing modern methodologies to predict consumer needs.

This is my first story for Linkage, a gorgeous new mag put out by the Audrain Automotive Museum, in Newport, RI. Click on the thumbnails, then click again, to view a crappy scan. Or subscribe to the magazine yourself, you chintzy bitch.

© 2008-2024 Brett Berk. All rights reserved.