“Everyone wants to talk about a moonshot. That’s not an accurate term for most projects it’s applied to, which are just about identifying outrageous market segments,” says Castriota. “When NASA said they want to go to the moon, they knew where they were going. They just had to reverse engineer how to do it. We were in much the same position.”
A supercar for the weekend, a cush SUV for the family, and an S-Class for being driven to the office is nice—but nicer? All of it, now, at once, in a single set of wheels. These seven cars will provide that rush.