Bruno Sacco, the legendary Mercedes-Benz design chief, died on September 19 at the age of 90.
Sacco believed that Mercedes design must express the brand’s technical excellence and could never be used to mask or make up for a lack thereof. His work excelled not only in restraint and elegance—a representation of the product’s pinnacle positioning—but timelessness.
Check out my essay on his reign, and our slideshow of nine of his greatest Benz designs, and his one unmitigated (self-admitted) flop.
