Preserve and Persevere

Are you interested in how Lamborghini is maintaining its past to boost its future? Do you like looking at photos of me driving vintage Lamborghinis through the Italian countryside? Then this article is for you.

Click on the thumbnails (then click again) to view a scan.

A Market In Search of a Car

While many have attributed the premiere pony car’s success to felicity or serendipity, it was actually the product
of a premeditated assault, utilizing modern methodologies to predict consumer needs.

This is my first story for Linkage, a gorgeous new mag put out by the Audrain Automotive Museum, in Newport, RI. Click on the thumbnails, then click again, to view a crappy scan. Or subscribe to the magazine yourself, you chintzy bitch.

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