Category: WIRED

The auto industry is wrecked and reckoning. Let’s rebuild it with electric cars.

“We are at a moment in time, with electric cars, when we get to change the whole sonic landscape of everything in a vehicle,” Zimmer says.

Turn roadside deer into venison with one flash of the high beams.

“Obviously you don’t need a manual, or a transmission at all, on an electric motor,” says Aston Martin CEO Andy Palmer. “But it comes back to this not being a rational decision.”

And smarter. And funner.

Norway is like an EV Bizzaro World, one propelled ten or fifteen years into our battery-powered future. And you can go there and experience it first hand.

Vague teasers plus 1000 horsepower plus $2.8 million equals Mercedes-Benz hypercar.

“If you said to me, ‘What finally defines this Phantom?’ I’d say, ‘Please step inside,’” says Giles Taylor, Rolls-Royce design director.

For all its prowess, there’s something weird about the Acura NSX. And its weirdness is familiar–or perhaps, familial.

The grass is always greener on the other side of the…bucket seats?
Wrapping up my four-part series for WIRED with a fascinating examination of new automotive interior materials.