The Gay Uncle has been intimately involved in researching and consulting on what he thinks is a very important educational initiative during the past year and a half. Sponsored and funded entirely by the Federal Trade Commission (that’s right, Gunc goes Fed) this project uses an online game, a free downloadable curriculum, and other research materials to help tweens learn how to be more critical readers of consumer messages. In other words it’s about teaching Advertising Literacy: what ads are about, who is behind them, and what they want kids to do or think. Anyway, the program launched officially today to some awesome media coverage. These links are below. Or, better yet, simply head on over to the site and have your kid try it out (or try it yourself): admongo.gov Safe, fun, and educational. What could be better?
The Today Show
The New York Times
New York 1
Momlogic
Babble