Mazda defines itself as an upstart challenger brand. And in a market where its competitors’ sales are stagnant, its are increasing. What’s the strategy behind this? An intentional move upscale.
Why Mazda is Moving Upmarket
Mazda defines itself as an upstart challenger brand. And in a market where its competitors’ sales are stagnant, its are increasing. What’s the strategy behind this? An intentional move upscale.